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Channel: Expert Advice – OTC Beauty Magazine
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Beauty Insights: How to Plan a Budget Friendly Focus Group

Focus groups are invaluable. They are a way to gather insight and feedback from your customers in a close knit setting. Here are a few ways you can execute one in your store. DEFINE YOUR PURPOSE:...

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GRATITUDE

This year’s Jinny Sales Meeting landed us in Denver, Colorado. Industry leaders were able to network and do fun activities such as golf, horseback riding, clay making, hiking and more. This yearly...

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HAIR THERAPY

THESE CONDITIONING AND CARE PRODUCTS ARE A MUST-HAVE FOR YOUR STORE The Herbal Gro Hair Therapy Spray is a leave-in conditioning spray in a complete hair care system that is formulated with natural...

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Back-To-School Marketing Made Easy

In the past few years there has been an increased awareness of the unique hair needs of children with waves, kinks, coils and curls. The demand for specialized products has increased and creating a...

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Grooming Essentials

In the ever-evolving world of grooming and styling, professionals and enthusiasts alike seek innovative tools that blend efficiency with ergonomic design. The Gamma Ergo Clipper is a cutting-edge...

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The Power of Gratitude: How Thankfulness Powers Small Business Success

Gratitude, often deemed as a simple act of saying ‘thank you,’ holds immense power in the world of entrepreneurship. Gratitude is a powerful tool that can transform your business in ways you might...

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STRATEGIES FOR MAXIMIZING HOLIDAY REVENUE

Strategies for Maximizing Holiday Revenue As the year draws to a close, successfully navigating holiday sales requires careful planning, a well-thought-out strategy, and the ability to adapt to...

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THE BEAUTY SUPPLY INDUSTRY IN REVIEW: KEY INSIGHTS FROM 2023

The beauty supply industry had significant changes in 2023, with sustainability, e-commerce, social media, and inclusivity taking the forefront. As we enter 2024, adapting to these evolving trends is...

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Cultivating Excellence: The Power of Automation for Marketing

Utilizing automated tools is one of the best things you can do for your business. It distinguishes your brand amid competition and enables effective customer engagement while elevating your marketing...

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THE BENEFITS OF THE DIGITAL BRUSHLESS HAIR DRYER

Digital brushless blow dryers have changed the game for barbers and stylists alike with their compact size and power delivery, leaving the client dry much faster than their traditional DC motor...

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Punky Colour: Empowering Self-Expression in the Beauty Industry

Punky Colour is a vibrant line of hair color products crafted to celebrate self-expression and individuality in the beauty industry. As the brand continues to evolve, it remains dedicated to product...

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Shaving Innovations: The StyleCraft Flex Shaver Unveiled

Barbers are always looking for tools that make their job easier. One of the most time-consuming parts of the haircut is getting the hair all the way down to the skin using an electric shaver. The Flex...

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Shaping the Future of Men’s Grooming: A Conversation with Innovative Beauty’s...

Innovative Beauty, a pioneering company in the beauty industry, has unveiled a groundbreaking product – the Godefroy Silver Fox Men’s Silver And Gray Beard Brighten. As beauty supply owners strive to...

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Celebrating Curls: An Interview With Gabrielle Zalina from En Love 

In the world of haircare, Gabrielle Zalina stands out as a beacon of empowerment and self-love. With her brand, En Love, she celebrates the beauty and versatility of naturally textured hair. In this...

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Gamma Hybrid Dryer: 

The Industry is no stranger to our original Xcell blowdryer, which sports a digital brushless motor that runs at 110K RPMS. These motors are lightweight and whisper quiet, making it a salon and...

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